Already the American customers are familiar with voting through their mobile phones on their favorite television programs. They are used to typing short codes like yes or no which is followed by a simple five digit phone number. Cellit mobile marketing strategy has carried the technology far beyond and today giant American companies and International companies like Toyota depend upon its wonderful technology to take their marketing strategies to the customers. These SMS messages that are sent to the customers would include photos, coupons and addresses that would arouse the interests of the customers to participate in the marketing strategy. This is the cheapest method to reach out to a customer as the cost is just ten cents if the customer base is small and five cents if the customer base is large. Any announcement regarding a cheap holiday offer that would be available only for two days or a super saver discount offer from a retailer can be instantly passed on to the customer. As the customer would be having his mobile phone with him always he would have no trouble in replying to the SMS sent to him instantly. The statistics are in favor of the Cellit mobile marketing strategy as sixty five to seventy percent of the customers are known to respond favorably to the messages sent to them. This technology would be useful for both large companies and small companies. The text messages that are sent to the customers would also contain a single word that the customer must type in as reply and it would be followed by a five digit phone number. The specialty of this phone number apart from being conveniently short is that the customer would receive an instant automatic response. This would be very pleasing to the customer who sent the reply to the SMS from a retailer or a real estate agent. These are called short codes that would be used as wonderful promotional tools by the companies.